Bellus Academy adds TikTok Shop training to beauty curriculum

Bellus Academy has added TikTok Shop Training to programs in California and Kansas, giving beauty students lessons in social commerce, branding and content creation at no extra cost. The move reflects how TikTok has become a sales channel for beauty professionals, not just a place to post content.

Why it matters: - Bellus Academy is betting that beauty students need more than technical training to compete after graduation. - The new curriculum adds social commerce, personal branding and sales skills that can help students market services, sell products and build income streams. - Bellus Academy says it is among the first beauty schools in the U.S. to offer this kind of training, and the only beauty school providing it in Kansas and the San Diego area.

What happened: - Bellus Academy added TikTok Shop Training to its business training curriculum. - The training is available at the Chula Vista, El Cajon and Poway campuses in California, plus the Manhattan campus in Kansas. - The course is included with every Bellus Academy program at no additional cost. - The training is incorporated into barbering, cosmetology, esthetics and nail technology programs.

The details: - Students learn personal branding, content creation, beauty retail sales, on-camera confidence, brand partnerships, analytics and growth. - The course teaches students how to create content for beauty and wellness audiences, turn engagement into product sales and bookings, and understand performance metrics. - The training was created by Jenn Lyles, a TikTok Shop creator, and Bellus Academy licensed her course. - Lyles has generated more than $8 million in creator sales and has more than 100,000 followers. - Powered by Qnity Learning, the course titled “How to Make Money on TikTok Shop” is delivered through 11 self-paced modules. - The modules cover TikTok basics, Posting 101 and leveling up on TikTok, moving students from setup to scaling. - The TikTok Shop course does not replace technical beauty education and does not provide a separate professional license or credential. - The training is designed to complement hands-on technical instruction with business, marketing, retail and branding skills. - Bellus Academy cited Capital One Shopping research showing health and beauty represented 79% of U.S. TikTok Shop sales in 2024, totaling about $1.34 billion. - The school said these skills can also transfer beyond TikTok to salons, spas, resorts, beauty retail and independent businesses.

Between the lines: - Beauty education is moving closer to entrepreneurship training as social platforms become direct sales channels. - Bellus Academy is positioning graduates for a market where personal brand, video content and product promotion can matter as much as service technique. - The course also signals that schools are responding to the growing link between creator marketing and consumer buying in beauty.

What's next: - Bellus Academy says the training will continue to support students as they prepare for careers in the beauty and wellness industry. - The school is directing prospective students to its website for more information about TikTok Shop Training. - More information is available on the Bellus Academy website.